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INSIGHTS & NEWS
Explore R3 China’s latest marketing insights, research reports, company news and perspectives on marketing investment, agencies, KOL, e-commerce, GEO and emerging transformation.
R3 Released 2026 China Agency Family Tree
R3’s 2026 China Marketing Agency Landscape Map helps marketers decode agency ownership, capabilities and positioning to identify market shifts and partnership opportunities.
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2026 Social KOLC Content Marketing Governance Whitepaper
R3’s KOLC Assessment helps brands close governance gaps and move Content Marketing governance from experience-led decision-making to a more standardized and disciplined approach.
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China AgencyScope 2025/26: Rethinking Agency Models for Business-Led Growth
R3 & SCOPEN present the 11th China AgencyScope: under budget pressure and fragmented touchpoints, agencies evolve from execution vendors to business-led growth partners.
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Maximising eCommerce Media Effectiveness in China's
As eCommerce growth plateaus, R3 provides a practical framework for media mix, data evaluation and agency governance to improve investment effectiveness and growth accountability.
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R3 Invited to Contribute to CAAC Annual Report
R3 has been invited to contribute to CAAC’s 2026 annual report, sharing perspectives on China’s digital marketing service provider ecosystem and evolving collaboration models.
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Safeguarding Media Investment in China
Brokers remain entrenched in China’s media buying chain. Marketers need stronger transparency, rebate disclosure and upfront negotiation.
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SEIZING THE GEO FIRST-MOVER ADVANTAGE IN CHINA
Generative AI has thoroughly reshaped the consumer decision-making journey. As search is no longer just return links but provide direct "purchase advice," GEO has become a new growth variable that brands have to pay serious attentation.
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2026 China Media Inflation Trends Report
R3’s 2026 China Media Inflation Trends Report helps marketers assess media cost shifts, platform trends and budget governance priorities.
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